A hotel that needs no introduction: a historic home for artists, eccentrics and culture creators taking on its newest chapter. Here, we created old from new, crafting the Hotel Chelsea’s identity by diving into its rich archives to craft a story and identity that honors its eclectic past while inviting future generations of artists. 

The resulting design marries archival typography and imagery from throughout the hotel’s storied past with bold modernity, capturing the spirit of its legendary inhabitants and enduring legacy.

Role Designer
Studio: Watson
Creative Director William Watson
Design Director Caroline Hunter
Photography Annie Schletcher
Copy Megan Conway