NThe largest infrastructure project on Manhattan in decades: a new addition to Penn Station.

The branding took a hyper-contextual approach,considering the building’s rich history as a post office and weaving it into each brand touchpoint. The result was a contemporary and timeless brand that celebrates the people of New York and all her visitors, whose legacy will stand for generations.Art DirectorStudio: WatsonCreative Director: Holly KarlssonPhotography: Connie Zhou

Role Designer, Art Director
Studio Watson
Creative Director Holly Karlsson
Photography Connie Zhou