How do you capture the essence of Major Food Group—celebrated for its celebrity allure and unforgettable experiences—and translate it into a residential concept as extraordinary as a night at Carbone?  

For Villa Miami, the brand identity embodies the opulence and glamour synonymous with MFG while seamlessly infusing the vibrant energy and culture of Miami. From the bold, dynamic naming to the art direction and physical touchpoints, every detail was designed to channel the high-energy allure of one of the world’s most sought-after dining destinations, ensuring each moment resonates with the same captivating appeal.

Role Designer, Art Director
Studio Watson
Creative Director Chris Dixon
Photography Christian Harder